RESULT

A film giving us an insight into David Beckham's mind, promoting Inter Miami CF while showcasing the mastery behind Ralph Lauren's Purple Label.

BRIEF

For the debut of David Beckham’s new Inter Miami CF soccer club, Ralph Lauren designed a Purple Label Made to Measure suit customized in every detail, from hand-selected Italian wool gabardine and an embroidered crest to private fittings and precision tailoring.

WHAT WE DID

Working closely with in-house Creative Director Maya James Muller and bringing on Director Barbara Anastacio, we oversaw creative production, documenting the final fitting and captured a candid conversation with David on the power of a well tailored suit, teamwork and his new soccer team.

CLIENT

Ralph Lauren

TYPE OF CLIENT

Fashion

THE MAKING OF A MOMENT